01
Start with the seller’s goal
Ask what outcome the seller is protecting: timing, certainty, net proceeds, privacy or a particular move. A disagreement about price may be a disagreement about the goal underneath it.
- Seller goal
- Timing
- Constraint
02
Show the evidence without pretending it is a verdict
Use the agent’s current comparable-sale and market process, explain the comparison set and its limits, and distinguish observed evidence from the recommendation that follows. Do not turn a single number into certainty.
- Comparison set
- Market context
- Limit
03
Offer a testable next step
Agree on what will be watched, for how long and what would change the plan. Document the decision and revisit it with fresh evidence rather than escalating the argument.
- Measure
- Time window
- Decision rule