Price feels easier to defend
The report gives the recommendation a cleaner spine than a loose CMA export usually does.
See the output first
This is the kind of report the product is being built to generate for listing appointments.
If the output feels stronger than the usual CMA stack, that is the whole point. The product exists to make this level of seller-facing material much easier to produce.
Why agents care
What this kind of output is supposed to change
The appointment feels more current
Better structure and clearer visuals signal preparation before the agent says a word.
Prep stops living in six different artifacts
The product direction is to replace repetitive stitching with one stronger seller-facing deliverable.
Illustrative structure
What the seller should see first
The seller should not wait six pages to understand the recommendation.
Enough context to show that the home was genuinely reviewed.
Past sales are one part of the case. Active competition matters too.
Not a spray of records, a set that can be defended quickly.
This is where the report starts to feel more like strategy and less like export.
This is often the page where the real conversation starts.
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Get launch credits when this tool opens.
Name and email only. The first 100 agents get free credits.